Digital Outlook Report 2024: Now Available

"I have used this report over the years to make important decisions about strategy. As a one-person shop, I have brought this to the Board to give important context for budget. “
Ann Rosenfield, MBA, CFRE Chief Development Officer
Congregation Temple Sinai

Key Insights:

  • 80% of organizations now have staff dedicated solely to online and digital strategy, up from just 54% in 2020, highlighting the growing importance of digital in the nonprofit sector.

  • 76% of respondents rated the ability to work virtually as highly important (4 or 5 out of 5), reflecting the ongoing shift towards remote and flexible work arrangements.

  • ChatGPT emerges as the most widely embraced AI tool, with 65% of respondents using it for various purposes.

  • 37% of nonprofit organizations operate with cross-functional departments, reporting higher average functionality ratings compared to those operating independently.

  • 44% of organizations report a growing need for training in new digital strategies, highlighting the importance of ongoing skill development.

  • The report includes a case study on how the Los Angeles Regional Food Bank successfully integrated its Development and Marketing teams for improved efficiency and productivity.

  • 42% of organizations are reevaluating their data collection and storage practices in light of AI adoption, emphasizing the growing importance of data privacy and security.

ALL DIGITAL OUTLOOK REPORTS. FREE.

Free access to all reports from 2015 through to the most recent.
For measuring interest, free registration is required.